Why MobileMatters

With more than 5 billion mobile subscribers worldwide, 1.2 trillion text messages sent per month, mobile texting usage up 550% the last two years, and a projected 6 billion subscribers worldwide by 2015, it's clear that the mobile channel is set to rapidly overtake the internet and television as the most ubiquitous form of communication.

Mobile Is:

• Unsurpassed Reach—Like keys and wallets, wherever they go, their mobile phone follows, as does your ability to communicate with them in real-time, anytime
• An ever-present audience—Wherever your constituents are, they're always available, and easy to connect with in an intimate way
• Highly targeted—It's not a "one-size-fits-all" approach. Mobile marketing is an extremely direct and personal form of mass communication, cultivating high response and retention
• Superior Response—Taking action to opt-in... to donate... to spread the word is effortless, impulsive, and takes virtually no time
• Permission-based—Since all messages are from opted-in members, all messages sent are permission-based and welcomed. There's never a roadblock to respond, and the reason why text messages have a near 100% open rate
• Enhanced stickiness—Because of the viral nature of mobile phones, mobile messages tend to stay on your phone longer and are forwarded from constituent to constituent with great ease
• Real-time relevancy—Communications are able to reach your constituents at the right time, in the right place, and in the right way
• Extremely interactive—In lieu of the one-to-many approach offered by traditional communication channels, the mobile channel promotes 1:1 interactivity offering the reach of mass communication without sacrificing the ability to interact with constituents on a 1:1 basis